Categorizing the Business Risks of Social Media
نویسندگان
چکیده
منابع مشابه
The Business Alignment of Social Media Analytics
Many companies have realized the immense potential of Social Media (SM) insights and have started to use concepts of Social Media Analytics (SMA) to reveal them. However, despite the importance of SMA, executives frequently hand off the topic to IT departments, instead of being actively involved in the business alignment of SMA. While existing SMA literature frequently identifies this need, it ...
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ژورنال
عنوان ژورنال: Procedia Computer Science
سال: 2017
ISSN: 1877-0509
DOI: 10.1016/j.procs.2017.11.037